Brand Storytelling & Narrative Design: Crafting stories that connect emotionally and drive conversions.

Customer Lifecycle Management: Designing full-funnel experiences that nurture users from activation to retention, using data-driven insights to maximize lifetime value..

Go-To-Market Strategy: Taking products from idea to launch aligning teams and stakeholders to deliver traction.

Marketing Ops & Automation: Setting up & Optimizing marketing systems and processes across sales, content, analytics to drive efficiency and measurable results.

Built the marketing function from the ground up, scaling from 0 to 10,000+ users, growing the team from 1 to 4.

Created a scalable content strategy and ideated the company's creator program set to position Trameter for growth in the travel-tech space.

Built a solid founder-led marketing framework and turned long-form content into a repurposing machine across all social platforms.

Grew social following by 500%, secured major partnerships, positioning Qilo as a medically-backed weight loss solution in a sensitive, crowded market.

Led major campaigns and exceeded our goals by 52%, increased conversion rates from 6.91% to 212.8%, and grew website traffic by 906% across 13 chapters nationwide.