Me & My Girls, the docuseries

Context
For Women's History Month, Fertitude wanted to create something more meaningful than typical awareness content. We needed a campaign that would resonate emotionally, showcase real women's stories, and drive signups—all without a paid media budget.

My Role
Product Marketing Manager. I led the campaign concept, storytelling direction, and post-production while coordinating with the team on execution.

Approach
We created a docuseries featuring real stories from women in our community, highlighting their experiences with reproductive health. I focused on authentic storytelling—raw, relatable narratives that captured the challenges women face. We distributed the content across social media, email, and community channels, leaning heavily on organic reach and community sharing. Post-production was key to making each story feel cinematic yet intimate.

Results

• Reached 3M+ people organically with $0 spent on ads
• Increased signups by 7.5%
• Created emotional connection with the brand that drove long-term engagement

Key Takeaway
Authentic storytelling beats polished ads every time. When you create content that truly resonates with your audience's lived experiences, they'll do the distribution work for you.