#JoinAIESEC Campaign

Context

AIESEC-in-Nigeria is a youth leadership organization with 13 chapters across the country. They recruit only once a year, and we needed to make it count. The goal was audacious: get 5,000 signups, position AIESEC as a standout organization, and push for brand advocacy among existing members.

My Role - Marketing Campaigns Manager.
I led the entire #JoinAIESEC recruitment campaign—from strategy and content ideation to execution across all chapters. I was responsible for social media strategy, content management (sourcing UGC, editing, repurposing), email marketing, and insights analysis.

Approach
We adopted a show-and-tell approach using user-generated content. We told the AIESEC story from the perspectives of current members, alumni, and executives—highlighting core values through real-life situations that made the brand relatable. I then pushed for awareness at the individual chapter level, ensuring the campaign cascaded effectively nationwide.

Results

• Received 7,600 applications, crushing our 5,000 signup goal by 52%
• Grew social media following by 120% (1,470 new followers across all channels)
• Increased website visits by 906% (1,027 visits)
• Boosted conversion rate from 6.91% to 212.8%

Key Takeaway

Authentic storytelling through real member experiences is more powerful than polished marketing speak. When your community becomes your best advocates, you don't just hit goals—you exceed them.