Zolt Digital

Context

Zolt Digital was a marketing funnels agency helping course creators and coaches scale their businesses. When founder Kieva Chris-Amusan decided to pivot from agency work to building her personal brand as a marketing coach, she needed a complete content overhaul. We conducted a content audit, defined her ideal customer persona, and built a comprehensive content strategy across YouTube, Instagram, and email.

My Role Marketing Associate, Content & Storytelling.

I was responsible for the end-to-end content creation process—from ideation and video scripting to distribution and optimization. This included YouTube SEO, social media strategy, email marketing, copywriting for sales pages and CTAs, and repurposing long-form content into bite-sized formats across platforms.

Approach

Distribution was everything. I turned Kieva's social media into a repurposing machine—long-form YouTube videos became YouTube Shorts, Instagram Reels, carousel posts, and email newsletter content. I focused on SEO optimization for discoverability, engaged prospects directly through social listening, and created content that moved people through the funnel from awareness to paying clients.

Results

• Grew YouTube subscribers to 250 in just 3 months
• Maintained 30-35% email open rates consistently, even as the subscriber list grew by 15% weekly
• Positioned Kieva as a recognized voice in the marketing coaching space through strategic storytelling and community engagement
• Contributed to business growth through content that converted prospects into clients

Key Takeaway

One piece of content can work across multiple platforms when you understand how to adapt it for each audience. Building a strong distribution strategy is just as important as creating great content—it's what turns visibility into growth.